Concept Note

Kasa, bronze stands for purity, culture, rituals and divinity. The logo created depicts all of this and more! We have integrated the meaning of the word 'Kasa' with feminine charm in a very ethnic and contemporary way. The use of intricate window as the outer design is derived from the age old architectural structures which had similar windows known as 'Jharokha'. The Jharoka here is used as a window to the heart of a woman. The heart which holds feminism in the most purest manner, keeping intact the tradition, culture and yet looking towards the modern world with awe. This is the story of 'her' world which you can see through the 'jharokha'.